A marketing “Jill-of-all-trades” with a well-rounded background across a wide variety of industries and channels - music industry, law enforcement, government, healthcare, B2B, B2C, retail, eCommerce, digital, you name it - we've done it!
With a proven track record for data-driven results, every marketing action is based on results - driving revenue, conversions, and engagement.
What do you need? Let's talk about your needs and goals. Then we'll come up with a plan to meet and exceed them!
Everything from some help with social media scheduling to building out an automated email marketing plan to SEO analysis and recommendations on your website. Let's create a plan together!
Implemented an eBook download popup on WordPress site using HubSpot to drive an increase in lead capture and trust in the brand. Download triggered an automated email sequence to leads to create interest and book a meeting.
Utilized A/B testing platforms (AB Tasty) to create a high-converting and engaging home page replacing the outdated rotating banner which was not optimized for speed or engagement. Improved new visitor conversion by 13.7% with winning layout and design.
Wrote press releases and content to create brand awareness across multiple channels. Released to the wire for publication pick up and utilized on the blog and across other platforms.
Developed SEO drive content and landing pages targeting specific prospects. Strong CTAs to book a meeting while providing valuable content. Utilized targeted landing pages across Paid Ads to improve relevancy scores and conversion rates.
Director - April 2024 to Present
Responsible for the development, direction, and implementation of marketing and business operations activities aimed at enhancing membership growth, engagement, and brand loyalty. Defines and promotes the member experience throughout the key stages of the member journey, such as joining/rejoining, onboarding, engagement, and retention within the Americas region.
Owner / Marketing Consultant - January 2018 to Present
Specializing in helping businesses achieve growth through effective marketing strategies. Digital marketing, social media, PPC, SEO, content creation, market research, branding, messaging, and more. Providing a data-driven approach, using analytics to measure success and make decisions.
Vice President of Marketing - June 2023 to December 2023
Led the marketing and branding efforts for a healthcare services organization with a focus on lead generation, branding, inbound marketing, SEO, and paid marketing channels.
Vice President of Marketing & Sales - January 2022 to June 2023
Vice President of Marketing - January 2018 to December 2021
Director of Marketing - August 2013 to December 2017
Led the marketing and sales teams in successfully driving both supply and demand for an online auction site utilizing various channels such as social media, organic, pay-per-click, affiliate marketing, email, phone and SMS, and conference presence.
Fractional CMO/VP of Marketing - January 2018 to December 2021
Led the rebranding efforts across multiple channels and redesigned the website along with ongoing maintenance. Developed messaging, presentations, and materials for investment, marketing, sales, and go-to-market efforts.
Regional Marketing Manager - March 2012 to August 2013
Marketing Project Manager - September 2010 to March 2012
Associate Marketing Manager - February 2007 to September 2010
Marketing Coordinator - October 2005 to February 2007
Marketing Assistant - June 2005 to October 2005
Led strategy and execution for national and regional sales promotions across all sales channels - retail, educational, affiliate, online, and call center. Managed and executed budget, reporting, agency relationships, co-op programs, and vendor relationships.
Digital Advertising Video BrandedContent, more than 60 seconds (Music & Arts - 2013)
Digital Advertising Campaign -Brand Videos (Music & Arts - 2013)
Top performer selected by the executive team for an annual award (Music & Arts - 2013)